Welcome to our new website!
Not all websites are created equal.
We were excited to launch our new website!
New and improved, shiny and gleaming - the Bad Back Store website had a right proper spit and polish. And like all beauty - its so much more than just skin deep.
We undertook the new website design and development as part of a round of internal process updates and improvements. And we're still working hard every day to help reduce your back pain - actively sourcing products both locally and from all across the world and delivering them to your home and/or office faster and hassle free.
What we haven't changed on the website and how we do things:
Bad Back Store core values of committed customer service, value and quality.
What we have changed and why:
We've been listening to our website visitors, listening to our customers who have been telling us, among other things, that they want to be able to do more on the website. From the type of products you want to be able to access to help your back pain through to how to make the buying online process faster, smoother and more streamlined.
We've engaged in surveys, questionnaires, and even run some awesome competitions asking for feedback and comments. The result? A huge pile of research telling us what we can improve - and so we set to work improving it!
The new website "look and feel" is the result of over 6 months worth of hard work. We're very proud of the end result we hope you are too and a big thank you to all involved.
What's next?
As
you will have noticed, if you are a regular visitor or have just seen
the Bad Back Store website before - the main layout of the website remains the same as you can see. What we've done is just
made it easier for you to find the information you'e looking for.
So now the end result is here for all to see and use. We'd love to hear from you what you think - tell us here what you think about the Bad Back Store website, we're continuing to work on ways to improve the website and our company, so we'd love to hear from you. And thanks for taking the time to be interested in knowing more about us.





When Behind the Wheel this Holiday Weekend, Decide to Drive, September 2nd, 2011